Choosing Online Shopping Over In-Store
71% of shoppers surveyed indicated that their primary motivation for shopping online is convenience.
54% mentioned they prefer online shopping because they can compare products and prices across different stores.
48% appreciated the wider product choices available online.
45% believed they could find better deals online.
Interestingly, when we asked the same question a year ago, health reasons related to COVID-19 were a prominent driver for online shopping. However, this year, only 17% of shoppers cited health concerns as a reason for choosing online shopping.
